Legal

Privacy Policy

Last Updated: July 7, 2025

Equine Performance Labs (“EPL,” “we,” “our”) values your privacy. This policy describes how we collect, use, and protect your information when you visit our website or interact with our services.

1.Information We Collect

• Personal Data: Name, email, phone number, business or clinic affiliation, address.
• Usage Data: Website interactions via cookies or logs, IP address, device and browser information.
• Communications: Emails, contact form submissions, and case study inquiries.

2.How We Use Your Information

• To respond to inquiries, requests, and case study signups.
• To send product updates, newsletters, and marketing communications (with your consent).
• To analyze and improve website functionality and user experience.
• To comply with legal, regulatory, and safety obligations.

3.Disclosure Practices

We may share your information with:

• Trusted service providers (e.g., email platforms, analytics providers).
• Veterinarians or labs supporting product usage and clinical cases.
• Legal authorities if required by law or in connection with a merger, acquisition, or legal proceeding.

Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

We do not sell your personal information.

4.Cookies & Tracking Technologies

We use cookies and similar tools (such as Google Analytics) to understand user behavior and enhance website performance.

You can disable cookies through your browser settings; however, this may limit some site functionality.

5.Data Security

We implement technical and administrative safeguards to protect your data, including encryption, secure servers, and limited access protocols.

However, no system is 100% secure. We cannot guarantee absolute data protection.

6.Children’s Privacy

Our services are not directed toward children under the age of 13.

We do not knowingly collect information from individuals under 13. If we learn that we have, we will promptly delete it.

7.Your Rights

• You have the right to access and correct your personal information.
• You may opt out of marketing communications at any time.
• You can request data deletion or object to processing, subject to legal and contractual requirements.

8.Policy Updates

We may revise this policy as needed. Updates will be reflected with a new “Last Updated” date.

Continued use of our website after changes are made constitutes acceptance of the revised policy.

9.Contact Us